Providing innovators with a place to connect with the media, influential bloggers, the marketplace and each other.
Our January Experts Corner offers all kinds of great resources! What questions do you need answered? What didn’t you find under your tree in December? (More coming too.)
Paul D. Sorkin, Weingarten, Schurgin, Gagnebin & Lebovici LLP, has been a practicing patent attorney for over 16 years and was an electrical engineer for 8 years before that. He can talk, generally, regarding plans for protecting ideas with patents, copyright, trade secret, trademark, etc., as well as issues regarding licensing and ownership.
Bill Scher is with Adventus/Sandler, a global sales training and professional development consulting firm. He has spent over 25 years in sales and sales management. Bill’s areas of expertise are training around helping emerging companies with new business development; shortening sales cycles, relationship building and defining sales process. Bill comes to Sandler from the technology sector, where for the last 10 years, he held Regional Sales and Channel Account management positions with some of the nation’s leading enterprise IT systems and security software vendors and partners such as Software Spectrum, NAI Solutions, Symantec, and Open Channel Solutions. His clients included Fortune 500 companies in verticals of finance, healthcare, software, bio tech, education, state and local government. Bill has been utilizing Sandler Sales methodology his entire career. During that time, Bill has attained, Business Dev Rep of the Year, President’s Club, has been awarded Sales Star of the Year, and the Symantec Extra Mile Award. Early in his career, Bill held executive sales and finance management positions with leading automotive retailers in New England including Toyota, and Volvo.
Andy Komack is founder and President of KoMarketing Associates, LLC, an online marketing agency focused on providing the B2B community with Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), & Social Media Marketing services. Andy has been building online marketing strategies for clients since 1999. He has worked with many well-known brands including Hallmark, HP, & John Deere, as well as many established and growing technology and manufacturing companies. Working in the disciplines of Search Engine Optimization, Search Engine Advertising, and Social Media Marketing, Andy’s approach is to combine business strategy, creative energy, and a focus on defining & measuring the ROI of online marketing initiatives.
Inbound Marketing Content-where to start? Confused about inbound marketing content? Meet with Kelley Kassa of Midnight Oil Writing to discuss what you currently have and what you really need. Inbound marketing content is not just for large companies; the key is to determine what will make a difference while meeting budget requirements.
About Kelley: Kelley Lynn Kassa’s foray into professional writing began as a 12-year old, when she won a statewide contest and cash prize for her non-fiction work. Since then, she has gone on to a successful career as a corporate writer, marketer and public relations executive, working with many high-profile companies, including IBM, eHarmony and others. In addition to her ghost-written work for her clients, which have appeared in numerous business and trade magazines, Kelley has been profiled in the Boston Globe, Complete Woman magazine, Boston Irish Reporter, and the Irish Emigrant.
Connie Wright is Managing Director, Business Solutions for Accounting Management Solutions, Inc. This group focuses on public, private and emerging businesses, with a concentration in the technology and life sciences arena.
As an expert on internal control and process improvement, including Sarbanes-Oxley (SOX) and SAS 115, Wright also leads the firm’s mergers, acquisition and IPO practice, having helped develop the AMS Rapid Diagnostic(TM), versions of which are used to prepare organizations for exit. Since she has worked on both the buy and sell side, Wright is able to help deliver an organization that is better prepared for a transaction, allowing deals to close faster and more efficiently.
Wright joined AMS in 2004 from The Resources Connection (Nasdaq: RECN), a professional services firm she was instrumental in establishing while at Deloitte & Touche. She also opened the firm’s Boston office where she served as the managing director and built its New England practice to more than $10 million in annual sales. Previously, Wright held various positions at Deloitte & Touche, including, senior manager of the company’s audit practice, working with clients in both the United States and Germany.
Wright is also an in-demand speaker, addressing various groups with insightful discussions on topics such as:
